What Are Client Avatars and Why Do You Need Them?
This was originally published for Twenty Over Ten's Market Assist Blog. Often, when I speak with advisors who are tackling [...]
Writing That Promotes Active Reading
Too often we think about our reader as an abstract entity— someone who clicks behind a screen. But your readers [...]
Why New Advisors Should DIY
I have a big opinion that's not always a popular one: I firmly believe that new advisors and business owners [...]
Can You Go Off-Topic And Stay On Brand?
Brand is an interesting word that encompasses the mission, values, and public representation of a company. It is the different [...]
Back To Square One: Why Your Content Should Excel At The Basics
We have all heard of the phrase ‘back to square one.’ Indicative of starting over, refreshing, or going back to [...]
Blogging 101: How to Get Started in 60 Minutes
Blogging can be stressful whether you love it or not, especially as a time-strapped business owner. I think the problem is that too many people view blogging as an artform - when it's actually better looked at as a science.
2: Niche Marketing with Meg Bartelt, CFP®
In today's episode I'm sitting down with Meg Bartelt, CFP®, founder of Flow Financial Planning. Meg works with a unique niche - women in tech. Meg has an amazing content marketing strategy - and it's served her well throughout her firm's growth! Ready to tune in?
Through Thick and Thin: Why Consistency Is Key To Content Marketing
Picture yourself going into a new store; your brisk Sunday afternoon walk briefly interrupted by a hand-painted sign and warm [...]
1: Introducing the Perfectly Planned Podcast
Welcome to the first-ever episode of the Perfectly Planned Podcast! In this episode, we’re going to talk about what you can expect from coming seasons! Ready to dive in? Let’s go!
Brainstorming Creative Blog Topics as a Financial Advisor
This was originally published for Twenty Over Ten. It’s not a secret that, in the world of modern marketing, quality content is [...]