What Are Client Avatars and Why Do You Need Them?
This was originally published for Twenty Over Ten's Market Assist Blog. Often, when I speak with advisors who are tackling [...]
This was originally published for Twenty Over Ten's Market Assist Blog. Often, when I speak with advisors who are tackling [...]
Too often we think about our reader as an abstract entity— someone who clicks behind a screen. But your readers [...]
I have a big opinion that's not always a popular one: I firmly believe that new advisors and business owners [...]
Brand is an interesting word that encompasses the mission, values, and public representation of a company. It is the different [...]
We have all heard of the phrase ‘back to square one.’ Indicative of starting over, refreshing, or going back to [...]
Blogging can be stressful whether you love it or not, especially as a time-strapped business owner. I think the problem is that too many people view blogging as an artform - when it's actually better looked at as a science.
In today's episode I'm sitting down with Meg Bartelt, CFP®, founder of Flow Financial Planning. Meg works with a unique niche - women in tech. Meg has an amazing content marketing strategy - and it's served her well throughout her firm's growth! Ready to tune in?
Picture yourself going into a new store; your brisk Sunday afternoon walk briefly interrupted by a hand-painted sign and warm [...]
Welcome to the first-ever episode of the Perfectly Planned Podcast! In this episode, we’re going to talk about what you can expect from coming seasons! Ready to dive in? Let’s go!
This was originally published for Twenty Over Ten. It’s not a secret that, in the world of modern marketing, quality content is [...]