Have you ever wondered how to create a scalable content strategy for your firm? Personally, I recommend to many RIAs that they pursue pillar content.
These pieces are the foundation of your marketing strategy and can be repurposed again and again to help you spend LESS time creating content and MORE time getting it in front of the people who you WANT to work with.
In this PPC Marketing Minute episode, I’m going over what pillar content is, and what some ideal lengths for different content mediums are.
Ready? Let’s dig in.