Creating Momentum With Content
This was originally written for and published by Twenty Over Ten's Content Assist Blog. Do you feel like you’re creating [...]
8 Simple Ways To Make Your Blog Posts More Exciting
Are you one of those people who always read into the things other people say? Like if you get a [...]
What Are Client Avatars and Why Do You Need Them?
This was originally published for Twenty Over Ten's Market Assist Blog. Often, when I speak with advisors who are tackling [...]
Writing That Promotes Active Reading
Too often we think about our reader as an abstract entity— someone who clicks behind a screen. But your readers [...]
Why New Advisors Should DIY
I have a big opinion that's not always a popular one: I firmly believe that new advisors and business owners [...]
Can You Go Off-Topic And Stay On Brand?
Brand is an interesting word that encompasses the mission, values, and public representation of a company. It is the different [...]
Back To Square One: Why Your Content Should Excel At The Basics
We have all heard of the phrase ‘back to square one.’ Indicative of starting over, refreshing, or going back to [...]
Blogging 101: How to Get Started in 60 Minutes
Blogging can be stressful whether you love it or not, especially as a time-strapped business owner. I think the problem is that too many people view blogging as an artform - when it's actually better looked at as a science.
2: Niche Marketing with Meg Bartelt, CFP®
In today's episode I'm sitting down with Meg Bartelt, CFP®, founder of Flow Financial Planning. Meg works with a unique niche - women in tech. Meg has an amazing content marketing strategy - and it's served her well throughout her firm's growth! Ready to tune in?
Through Thick and Thin: Why Consistency Is Key To Content Marketing
Picture yourself going into a new store; your brisk Sunday afternoon walk briefly interrupted by a hand-painted sign and warm [...]