Bridging The Gap Podcast: Creating Your 2023 Marketing Strategy with Zoë Meggert
Zoë Meggert, CEO of Perfectly Planned Content, LLC, is back on this episode of Bridging the Gap. She joins me [...]
Why Approachable Content Strikes The Best Tone for Building Loyal, Happy Clients
You’ve likely heard the phrase “it’s not what you say but how you say it.” I bet you can just [...]
Can You Still Tell A Fantastic Story With A Technical Topic?
Stories aren’t bound by genre. You can find storytelling in some unlikely places, like well-written advertisements, relatable marketing campaigns, product [...]
How To Write Amazing Content When You’re Not Feeling “Creative”
What does it mean to be creative? While many people think creativity lives in low light, musky candles, ambient music, [...]
Five Ways to Elevate Your Content Marketing Strategy
This was originally written for and published by Rethinking65. The majority of financial advisors fall into one of two camps [...]
Your Search Engine Name Tag—What Are Meta Tags and How To Write Good Ones
Let’s travel back in time. Remember in-person business events? You know, the anticipated conferences that leave you energized and exhausted [...]
Meet the Team: Kseniya Lukiy
Meet Kseniya Lukiy, our new Digital Marketing Intern! Kseniya is currently a student at Michigan State University. After immigrating to [...]
You Shouldn’t Judge A Blog By It’s Title, Or Should You? Why Headlines Can Make or Break Your Content
Have you ever read Impressions? Or did you spend hours in AP English thumbing through the pages of The High-Bouncing [...]
How To Turn An Interview Into a Compelling Feature Blog Post
You have high-quality content that brings value to your audience, what’s next? Share that content with the world. Your fabulous [...]
Why Blogging Consistently Is So Important For Results
Consistency is challenging—there is no doubt about it. But when it comes to your marketing plan, it just might be [...]