Wondering how pillar content works in action? I get this question a lot, and pulled together an example from the PPC content archives!
Back in September of 2022, I wrote a “pillar” post that was meant for internal marketing. We used this in prep for our year-end client strategy sessions. The piece was all about what key takeaways from a marketing conference our team attended were, and how they’d impact client strategies going forward.
From that piece alone, I’ve developed:
-2 different slide decks
-6 short form videos
-5 podcast interviews (used the post for key talking points)
-An article for NAPFA Advisor Magazine where I expanded on one key topic covered in the pillar piece
The point is: pillar content saves you time because you aren’t recreating the wheel again and again.