What Are Client Avatars and Why Do You Need Them?
This was originally published for Twenty Over Ten’s Market Assist Blog. Often, when I speak with advisors who are tackling their content marketing, they’re getting caught up in the content creation
This was originally published for Twenty Over Ten’s Market Assist Blog. Often, when I speak with advisors who are tackling their content marketing, they’re getting caught up in the content creation
Too often we think about our reader as an abstract entity— someone who clicks behind a screen. But your readers are real people with hopes, dreams, and desires. They live
Brand is an interesting word that encompasses the mission, values, and public representation of a company. It is the different ways your audience (and the general public) identify your business.
We have all heard of the phrase ‘back to square one.’ Indicative of starting over, refreshing, or going back to the beginning, this phrase has interesting cultural roots. Many argue
Blogging can be stressful whether you love it or not, especially as a time-strapped business owner. I think the problem is that too many people view blogging as an artform – when it’s actually better looked at as a science.
This was originally published for Twenty Over Ten. It’s not a secret that, in the world of modern marketing, quality content is the difference between converting clients and – well – not.
A single definition of perfect doesn’t exist– seems a little paradoxical that there are multiple ways to describe something that is supposed to be without flaws, exact, and accurate. There
This year was the first year I attended FinCon – and I have to be honest, it wasn’t exactly what I expected. This is mostly because I had no idea
Titles set the tone for a work. They allow people to gauge what content to expect from reading your post. I actually like to title my pieces before I begin
“Do you have any metrics or success stories that will give me an idea of what I can expect as I get started blogging?” I get this question, or some