How To Write Like A Human
The Preface There are few people in the world that love the Victorians as much as me. I am fascinated [...]
Is Your Content In A Rut? 3 Unexpected Ways Your Readers Can Help
Writer’s block got your tongue? Trust me, every writer will know what that feels like and it isn’t fun. There [...]
4 Simple Ways To Transform Your Content From Good To Great
I love reading good articles. They make me feel like I have learned something, that the 5 minutes it took [...]
How to Find Your (Writing) Voice
My alarm went off as normal. The light strip eased its progression from dim to bright like a kid peeking [...]
How to Create Content You Love
When you hear the word “content” what do you think of? It may be a future idea, something that hasn’t [...]
8 Simple Ways To Make Your Blog Posts More Exciting
Are you one of those people who always read into the things other people say? Like if you get a [...]
What Are Client Avatars and Why Do You Need Them?
This was originally published for Twenty Over Ten's Market Assist Blog. Often, when I speak with advisors who are tackling [...]
Writing That Promotes Active Reading
Too often we think about our reader as an abstract entity— someone who clicks behind a screen. But your readers [...]
Can You Go Off-Topic And Stay On Brand?
Brand is an interesting word that encompasses the mission, values, and public representation of a company. It is the different [...]
Back To Square One: Why Your Content Should Excel At The Basics
We have all heard of the phrase ‘back to square one.’ Indicative of starting over, refreshing, or going back to [...]