Unpacking Analytics & SEO
Search Engine Optimization.
SEO is by far the most ambiguous, dynamic, and complex system to hit the digital marketing world. Most marketers can’t (and shouldn’t) have a conversation about copy or content without bringing up SEO.
It permeates every single aspect of your digital presence and is tough to fully grasp, like an entrance exam with ever-changing answers. As soon as you think you’ve figured it out, the rules switch up forcing you to rethink and reinvent a strategy that complies with the new algorithm.
What is SEO and why should you pay attention to it? Let’s find out.