Unpacking Analytics & SEO

Search Engine Optimization.

SEO is by far the most ambiguous, dynamic, and complex system to hit the digital marketing world. Most marketers can’t (and shouldn’t) have a conversation about copy or content without bringing up SEO.

It permeates every single aspect of your digital presence and is tough to fully grasp, like an entrance exam with ever-changing answers. As soon as you think you’ve figured it out, the rules switch up forcing you to rethink and reinvent a strategy that complies with the new algorithm.

What is SEO and why should you pay attention to it? Let’s find out.