Can You Go Off-Topic And Stay On Brand?
Brand is an interesting word that encompasses the mission, values, and public representation of a company. It is the different ways your audience (and the general public) identify your business. Take, for instance, Tiffany & Co: they are the first company to trademark a color. Whenever you see a tiny box in robins egg blue […]
Ghostwriting: Your Q’s Answered
There seems to be a lot of questions unanswered around ghost writing. People have often heard of a ghostwriter, but maybe they aren’t entirely sure what they do – or why anybody would need to hire one. I offer ghostwriting services, and I’m here to answer some of the questions I get most often about […]
Let’s Talk About Branding
Business branding. It’s a hot topic right now that seems to have about a thousand different definitions. Developing your personal brand can feel intimidating if you don’t know where to start (or if you think you know where to start but become overwhelmed with the options). Don’t worry, I’m here to clarify some things and […]