Can You Still Tell A Fantastic Story With A Technical Topic?
Stories aren’t bound by genre. You can find storytelling in some unlikely places, like well-written advertisements, relatable marketing campaigns, product descriptions, and more. Even when you’re outside the pages of a novel, stories carry weight and influence. While storytelling benefits nearly all forms of communication, it’s especially advantageous for areas you wouldn’t think could take […]
Writing Wednesday: 7 Creative Ways To Make Your Home Page Stand Out
Hi, everyone, and welcome to Perfectly Planned Content’s Writing Wednesday video series, where we dive into the power of words and the many ways writing impacts your business. I’m Lauren Keller, Director of Content and Strategy, and I’m thrilled to bring you a video series completely dedicated to the craft of writing. Over the next […]
How To Write Amazing Content When You’re Not Feeling “Creative”
What does it mean to be creative? While many people think creativity lives in low light, musky candles, ambient music, and aged vintages, creativity is, in fact, far more allusive. You can’t really plan for creativity, no matter how well curated the atmosphere. Creativity is a critical component of executing a successful content marketing strategy. […]
Writing Wednesday: Inspiration or Plagiarism? How To Keep Words Your Own And Give Credit Where It’s Due
Script Below: Hi, everyone, and welcome to Perfectly Planned Content’s Writing Wednesday video series, where we dive into the power of words and the many ways writing impacts your business. I’m Lauren Keller, Director of Content and Strategy, and I’m thrilled to bring you a monthly video series completely dedicated to the craft of writing. […]