How To Create a Scalable Content Strategy: Mastering The Hub And Spoke Model

This session will help advisors and business owners learn how to create a scalable content strategy leveraging a “hub and spoke” model for content creation — and using templates and automation tools to lighten their workload.

1. How to define your “pillar” content topics.
2. What a hub-and-spoke model is, and how it can help you spend more time promoting (and less time creating) as a marketer.
3. How different templates and automation tools can help to streamline your content process.