The Best Content Channels For The New Year
Have you ever spent a long time looking at a list of flavors at an ice cream store? Walls of frozen sugar in varying colors and endless toppings can leave you an unlimited amount of choices. What if you could sample all of them? Not in one sitting of course, you’d get a stomach ache! […]
Is Your Solopreneur Business Ready for a Team?
It’s no secret that the entrepreneur life can be difficult. From creating optimal client experiences, to heading your own marketing efforts, to balancing your work and personal life, the title of entrepreneur is no small one. The drive, determination, and talent that it took for you to build your business is incredible, but sometimes in […]
How to Create Content That Connects
This post was originally written for and published in the Journal of Financial Planning Practice Management Blog. Many financial planners struggle when it comes to content marketing. The frustrations are endless: “I don’t have time.” “I don’t know what topics to cover.” “How do I know that these efforts are even working?” Creating content can […]
Knowing What to Write About
There are a few things that financial planners struggle with when it comes to blogging: Lack of time. Lack of interest. Not knowing what topics to write about. While there are several ways to address the first two (hint: it’s all about finding your “why”), the third blogging roadblock is a little bit trickier to […]
What’s The Point?
There’s a buzz around content marketing – and blogging, in particular – these days. It seems as though everyone knows how important it is, and there’s a kind of desperation that business owners feel to launch a successful blog, grow a following, and become some kind of internet-influencer-superhero. Don’t get me wrong, I understand the […]
When You Need a Marketing Break
We all hit a point when we need a break. I hit that point just before the holiday season started last year. My business was growing, I was getting organized to make an out-of-state move in February, and I was travelling to visit family out of state a lot, and my schedule felt like it […]
What Are You Passionate About?
What are you passionate about? As a financial planner, this may seem like a no-brainer question to you. You’re obviously passionate about finances, and helping people live their best lives. You might be passionate about your unique niche. Heck, you might even be passionate about a specific type of planning – like student loan repayment […]
Creating a Content Organization System
So, you’re ready to get started with your content marketing strategy. That’s awesome! I’m so happy to hear it. The first step you’re going to want to take is to set up a solid content organization system for yourself. Why? Because it’s incredibly exhausting to dive into content marketing plan. And, if we’re being totally […]
A Guide to Productive Brainstorming
As a business owner, time is not on your side. The day’s schedule fills up fast – which often limits the amount of “CEO” time you have. However, this “CEO” time is incredibly valuable when it comes to building your business and improving yourself as a business owner. “CEO” time can include a wide range […]
Ready to Build Your Opt-In List?
It’s no secret that in today’s world emails are currency. Being able to build your sales funnel is at least in part dependent on the size and quality of your email list. This isn’t really a new concept – and there are about a billion different ways you can market to your email list. But […]