Brand is an interesting word that encompasses the mission, values, and public representation of a company. It is the different ways your audience (and the general public) identify your business.
Picture yourself going into a new store; your brisk Sunday afternoon walk briefly interrupted by a hand-painted sign and warm overhead lighting. The door jingles slightly as you cross the
This was originally published for Twenty Over Ten. It’s not a secret that, in the world of modern marketing, quality content is the difference between converting clients and – well – not.
Do you set New Year’s Resolutions? I do – every year. Honestly, when I look back on my life, I don’t remember a time that I didn’t set resolutions. Even
Have you ever spent a long time looking at a list of flavors at an ice cream store? Walls of frozen sugar in varying colors and endless toppings can leave
This post was originally written for and published on the FPA Practice Management Blog. Toward the end of the year, there’s a lot of buzz about annual marketing goals. I
A single definition of perfect doesn’t exist– seems a little paradoxical that there are multiple ways to describe something that is supposed to be without flaws, exact, and accurate. There
This year was the first year I attended FinCon – and I have to be honest, it wasn’t exactly what I expected. This is mostly because I had no idea
Does it ever seem like some people really have their content strategy nailed down? Like how an article shared on LinkedIn, a well-timed Tweet, an engaging blog on Facebook, or
This post was originally written for and published in the Journal of Financial Planning Practice Management Blog. Many financial planners struggle when it comes to content marketing. The frustrations are
Are you ready to build an authentic, unique marketing strategy for your financial planning practice? Perfectly Planned Content can help.
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