How to Create Content You Love
When you hear the word “content” what do you think of? It may be a future idea, something that hasn’t quite taken shape. Maybe something you know you need to
When you hear the word “content” what do you think of? It may be a future idea, something that hasn’t quite taken shape. Maybe something you know you need to
This was originally written for and published by Twenty Over Ten’s Content Assist Blog. Do you feel like you’re creating content into a void? Whether you’re recording a podcast, writing a
This was originally published for Twenty Over Ten’s Market Assist Blog. Often, when I speak with advisors who are tackling their content marketing, they’re getting caught up in the content creation
Too often we think about our reader as an abstract entity— someone who clicks behind a screen. But your readers are real people with hopes, dreams, and desires. They live
Brand is an interesting word that encompasses the mission, values, and public representation of a company. It is the different ways your audience (and the general public) identify your business.
Picture yourself going into a new store; your brisk Sunday afternoon walk briefly interrupted by a hand-painted sign and warm overhead lighting. The door jingles slightly as you cross the
This was originally published for Twenty Over Ten. It’s not a secret that, in the world of modern marketing, quality content is the difference between converting clients and – well – not.
Do you set New Year’s Resolutions? I do – every year. Honestly, when I look back on my life, I don’t remember a time that I didn’t set resolutions. Even
Have you ever spent a long time looking at a list of flavors at an ice cream store? Walls of frozen sugar in varying colors and endless toppings can leave
This post was originally written for and published on the FPA Practice Management Blog. Toward the end of the year, there’s a lot of buzz about annual marketing goals. I