How to Create Continuously Engaging Content (When You’re Feeling Burnt Out)
This was originally written for and published by Twenty Over Ten. Burn out – every business owner experiences it at some point or another. The truth is that feeling burnt out impacts your business and your life in many ways you may not even realize. When you’re in the middle of a season of burn […]
Incorporating Stories into Your Content as a Financial Planner
This was originally written for and published by Twenty Over Ten. Whenever I think about my business’s marketing strategy, I think about the following quote from Seth Godin: People do not buy goods and services. They buy relations, stories, and magic. The truth is that people don’t connect with businesses. They connect with people. As […]
Content Marketing for Advisors Who Hate to Write
This was originally published for Twenty Over Ten. Writing and content marketing is one of the fastest ways to tell your story and create a genuine connection with your audience. By building trust through carefully crafted copywriting, blogs, social media, and email marketing, you’re able to create multiple touch-points that encourage leads to convert. Not […]
Don’t Leave Your Passions At The Door
I’d like to tell you all a fun fact about me: I love moving. Yep, you heard that right. I love packing, color coding boxes to rooms, creating clever labels for each one making me smile as sweat drips down my back and loosens the grip on my fingers. Moving is a chance to reinvent, […]
Deciphering Website & Blog Analytics: The Basics
This was originally published by Twenty Over Ten. Many financial planners know it’s wise to track their website analytics. However, if you’ve ever looked at a Google Analytics console, you know that it can be incredibly confusing! With so many different Key Performance Indicators (KPIs) to track, it’s a challenge to know exactly what components […]
5 Step Guide to Generating Leads With Your Content
This is a guest post by Samantha Russell of Twenty Over Ten. Samantha Russell is the chief marketing and business development officer at Twenty Over Ten (a digital marketing and website development company for financial advisors). Samantha helps financial advisors create digital marketing strategies that produce explosive growth through website development, content marketing, SEO, […]
How Content Marketing Can Positively Impact Current Client Relationships
This was originally published for Twenty Over Ten. Content marketing is often viewed as a prospecting tool — full stop. While it’s true that creating and distributing high-value content can have a laundry list of lead-generating benefits, it also has another (often unsung) benefit: YOUR CLIENT RELATIONSHIPS THRIVE WHEN YOU LEVERAGE CONTENT MARKETING. That’s right. […]
What’s a Funnel and How Do You Build One?
Marketing funnels can often feel like a buzzword for business owners. It’s something that entrepreneurs talk about – but may or may not fully understand. The truth is that creating marketing funnels for your business is a key part of scaling and building long-term success. However, they don’t have to be as complicated as many […]
How To Use A Challenge To Refresh Your Marketing
All is fair in love and…Fitbit challenges. That’s how the phrase goes right? All I know is that when I get a tiny red notification pop up on my phone telling me that my brother-in-law invited me to the workweek hustle challenge, I get geared up to accept. I make excuses to take the stairs […]
Is Your Content In A Rut? 3 Unexpected Ways Your Readers Can Help
Writer’s block got your tongue? Trust me, every writer will know what that feels like and it isn’t fun. There are several ways to combat this situation but one that many people don’t think of: ask your audience. Let’s see how this idea can transform the blinking cursor to words on the page. Read the […]