ad image for perfectly planned content

Perfectly Planned Blog

The content you need to get your marketing strategy off the ground.

Uncategorized

From SEO Overload to Authentic Connection: How WealthChoice Transformed Their Digital Presence

When Bridget Grimes, founder of WealthChoice, first approached us about her website, she had a challenge many advisors face: a beautiful website filled with industry […]
Read More >
Uncategorized

Here’s a Secret: 90% of Advisors Ask Me About This ONE Piece of Their Marketing

Did you know that I've been in business since 2016? 9 years is a LONG time to talk to advisors about their content marketing, and while many firms face very unique […]
Read More >
Uncategorized

🚨Staying Alert To Marketing Threats: Lessons From My Run-In With a Bear 🐻

When I was telling people about my plan to backpack Skolai Pass at Wrangell-St.Elias, I joked that I was hoping for no bear run-ins. Yeah, bears are cool, but […]
Read More >
Uncategorized

Always Have a Backup Plan: Lessons from the Backcountry

This week, we're going over a lesson that I think is critical for all marketers (and backpackers!): always have a backup plan! […]
Read More >
Uncategorized

Lessons on Advisor Marketing from the Backcountry

Did you know that I'm an avid backpacker? It's true! […]
Read More >
Uncategorized

Back from XYPN LIVE: Conference Success Strategies 🎯

My Content Marketing Coordinator, Madison, and I had such an incredible and energizing week at XYPN LIVE in Minneapolis last month! We had such a blast connecting […]
Read More >
Uncategorized

Content Ideas for Financial Advisors Who Work With Young Families

As parents of young kids, our lives are a constant juggling act of responsibilities and questions. From saving for our children's future to managing day-to-day expenses, financial […]
Read More >
Content Strategy, Financial Planning, Marketing

Do Fewer Things, And Do Them Well

I had the absolute pleasure of being on a panel with the one and only Kendra Wright from Rebel Media Agency and Greg Wilnau of Wilnau […]
Read More >
Blogging, Content Strategy, Financial Planning, Marketing

4 Actionable Ways You Can Implement Pillar Content In Your Marketing for 2024

Is anyone else looking to make 2024 a year of less but better? *raises hand* I created my vision board this past weekend (an annual tradition that I LOVE and have been doing since 2019), and one recurring […]
Read More >
Content Strategy, Financial Planning, Marketing, Video

Webinar: Redtail CRM Practice Management Power Hour

I was honored to be a featured speaker in Redtail's first-ever panel for practice management questions. Tune into the webinar recording here:
Read More >
Financial Planning, Marketing

Standing Out & Getting Results: An AMA with Kendra Wright of Rebel Media Agency

Today we're featuring Kendra Wright of Rebel Media in this episode of PPC Webinar Week: Standing Out & […]
Read More >
Financial Planning, Marketing

When Marketing Gets Spooky: 6 Lessons About Marketing from Nightmare Before Christmas

One of my favorite Halloween movies is Tim Burton’s Nightmare Before Christmas (and yes, I also watch it at Christmas; why contain joy to just one holiday?). This year, when watching, I must have […]
Read More >
Next