Consistency is challenging—there is no doubt about it. But when it comes to your marketing plan, it just might be one of the most valuable resources in your arsenal.
Hubspot research discovered businesses that prioritized blogging saw 13x more Return On Investment than those that didn’t, highlighting the value that blogging can bring to your business.
Currently, there are over 600 million active blogs and to make yours stand out you need three things:
Today, we are going to look at the top reasons consistent blogging is key to seeing results.
Establish brand trust.
Love-at-first-sight doesn’t happen for most brands. Companies need to work to earn their customer’s loyalty and trust, and one way to do that is by producing consistent, high-quality content.
Your blog helps communicate fundamental ideas, thoughts, opinions, and information to your audience. It’s an opportunity for you to educate, inspire, and connect, but you can’t do that if you aren’t consistent. Think about it like a long-term relationship—you can’t just take time off. You have to be committed and consistently show up for your partner.
While the stakes are a bit different in a relationship, blogging still requires consistency to establish a steady stream of readers. Posting regularly also sets you up to be a thought-leader in your space, encouraging readers to come to you for questions, suggestions, tips, and updates.
Better coordinate with other marketing efforts.
Content isn’t created in a vacuum. After you write a post, you want your audience to engage with it, which often happens in an email, newsletter, or social media post. If your blogging isn’t on track, the rest of your marketing efforts fall behind too, like a domino effect. Erratic posting throws a wrench into the cadence and delivery of your strategy.
Think about your marketing strategy as a team sport, if one player is having an off day, it can throw the whole balance of the team off-center. You want each of your content vehicles performing at their best and supporting the other team members.
It’s best to plan and coordinate your marketing efforts ahead of time to ensure each piece functions seamlessly together. We recommend using an editorial calendar to add efficiency and organization to your marketing plan. A calendar helps you prepare in advance and specifically layout dates for posting blogs, social media content, newsletters, videos, and more.
Improve your SEO.
Search engines evaluate your website on several metrics like relevancy, readability, intent, links, keywords, and so much more. Frequent and consistent blogging provides more opportunities to raise your rankings and strengthen your site’s SEO.
Posting consistently can give you the upper hand with several fundamental SEO components:
- Gain more visitors to your site.
- Increase visitor time on your site.
- Establish thought-leadership and subject-authority.
- Improve short and long-tail keyword rankings.
- Boost internal link opportunities.
Improving your SEO helps your ideal customers find your product or service easier. When they type in a question or are searching for an answer to their problem, you want your website to be there ready to help. Consistent content can help you do that.
Tips to improve your blog consistency.
Now that you’re convinced consistent blogging is the way to go, how can you make it happen? Here are our top resources for remaining consistent with your content from month to month.
- Create an editorial calendar to house your topics, content channels, and all corresponding due dates.
- Strategize your content plan beforehand to ensure it adheres to your brand’s voice and audience’s needs.
- Start with a reasonable schedule and grow as you’re able.
- Carve time for blog approvals if your team is creating content for you.