Services

Here’s how we accomplish those goals:

Behind the Scenes

We’ll do a deep dive into the notes from our prep call conversation (scheduled prior to our intensive to set goals and intentions), and start crafting the framework for your content marketing strategy. Before your consulting intensive, we’ll be:

• Checking your Google Analytics
• Auditing social media channels
• Running an SEO report on your website
• Combing through past content
• Analyzing email marketing initiatives

And more. Our goal is to leave no stone unturned in creating your custom marketing plan.

Your Signature Content Marketing Intensive

1. Analyzing Your Current Strategy.

This includes clearly defining your ideal client avatars, mission statement, and growth goals. We’ll also cover where your leads currently come from, and what your ideal lead generation looks like.

2. Creating a Scalable Plan.

We believe that content marketing is the foundation of any long-lasting marketing strategy – and we want to help you plan for the long game. We’ll create a custom strategy for your business based on your unique goals based on your business initiatives. We’ll review your ideal funnel, how to leverage existing content, and what new content areas need to be given a focus for success.

3. Your Content Calendar. 

This unique-to-you calendar will cover every step in your marketing funnel – from free content to lead generation and nurture to conversion. We’ll review your calendar together and make adjustments based on your goals and interests.

4. Tracking Success.

We’ll review key metrics to track as you implement your strategy, and how to avoid common pitfalls.

5. Delegation Plan.

Let’s be honest – you, the busy business owner or marketing director, are not going to be on the hook for implementing this full strategy. Together, we’ll go over your delegation plan to determine where you can outsource to maximize your marketing budget and reduce the amount of energy and resources you spend.

6. Finalizing The Details.

Your consulting intensive experience wouldn’t be complete without an implementation plan! You’ll walk away with a strategy, delegation to do’s, and a personal checklist to help you stay organized and on track.

The Deliverables

Thinking that you’d walk away from our intensive empty-handed? Think again! Not only will you receive the full intensive presentation and recording, but you’ll also get:

1. Access to your own client folder containing all recordings and collateral.
2. Your Custom Content Calendar.
3. 100% Unique-To-You Marketing Strategy Playbook.
4. Lifetime access to our Client Resource Vault — full of best practice guides, templated content, and more.

The Follow Up

Our team never wants you to feel lost or alone when it comes time to implement your strategy. That’s why we schedule a 30-minute Q&A session two weeks after our intensive. This is the perfect time to clarify your task list, make revisions to your content calendar, or request introductions to delegation referrals.

What if you need ongoing support?

We have an ongoing consulting program available to all consulting clients where we choose to meet either monthly or quarterly. This program focuses on accountability and honing your marketing strategy over time as your business goals change or grow.