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Content Marketing That Connects

At Perfectly Planned Content, we believe in meeting our clients wherever they are on their content marketing journey, and make it our mission to help them take their next step with confidence.

Level Up Your Lead Generation

Ready to capture emails on your website and grow your list of warm leads? A lead magnet is the solution you’re looking for.

In today’s marketing world, emails are currency. When you’re able to collect emails directly from your website, you can effectively grow your list of new leads, nurture prospective clients, and create meaningful connections with future clients!

But, creating high-quality lead magnets and understanding how to implement them on your website can be a challenge for any busy entrepreneur.

That’s where we come in!
We’ll create a custom piece for your website and provide you with a tailored 3-email nurture series to continually stay in front of new leads.

This one-time service includes:

  • 2-3 pages fully written, designed, and formatted
  • 2 rounds of design edits
  • Custom 3-email campaign series template to nurture leads
  • Video call to walk through lead magnet implementation

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Copywriting Captain

Our 5-week program helps you build out unique, meaningful copywriting for your business’s website.

We take the core elements of your brand and infuse it into streamlined, beautiful copy that will impress prospects and repeat visitors alike. Your copy should attract, delight, and inspire ideal prospects to engage with your brand, all while clearly articulating your company’s mission and values.

Together, we will explore:

  • Your “why”
  • Your ideal audience
  • Your services
  • The tone you want to use
  • How you want your clients to feel when working with you

And so much more!

We tackle the website pages that provide the most impact. You want your top-performing pages to have a cohesive and compelling message, which is why we focus on the following pages:

  • Start Here or About
  • Home Page
  • Services/Our Process
  • Team
  • Contact
  • Blog or Resources

With us, stunning custom copy is just step 1. We also provide a comprehensive SEO and Google Analytics audit, along with actionable recommendations to improve the ranking and usability of your site long-term.

Execute Your Comprehensive Content Marketing Strategy

Welcome to our ongoing content marketing relationship. We believe that, as an outsourced marketing agency, we serve our clients best when there’s a comprehensive strategy in place that’s aligned with their short and long term business goals.

This one-month strategy program helps you set goals, analyze your brand, audit your strategy, and create a new marketing map for your business moving forward. During this month, we:

  • Analyze your brand strategy and set new goals. During the kick-off call we explore your current business brand and marketing initiatives. We’ll look at what’s working, what’s not, and what we want to change moving forward.
  • Audit your website for usability and SEO. Our team will run reports on your existing website to ensure everything is aligned with your goals – we will review your web pages, website’s Google Analytics and SEO scores, meta data, tags, alt text on images, and more.
  • Audit your social media channels to maximize content sharing. Together, we’ll “refresh” your social media brand collateral design, profile copywriting, and more.
  • Audit your email marketing and lead generation pieces for clear and conversion-focused communication. We’ll comb through your email marketing software and make adjustments to email templates, revise existing nurture campaigns, or recommend where you can fill gaps in your email strategy.
  • Review current marketing collateral. Do you have standard presentations? A marketing PDF you send prospects? Let’s look at what you already have to see how it can be used to move you toward your goals.
  • Define KPIs. We know we’re going to track success moving forward – but what key performance indicators are most important? We’ll create an analytics tracking plan and define “success” for the next year of strategy implementation.
  • Create a tailored marketing plan. Our marketing strategy engagement wouldn’t be complete without a comprehensive playbook! We’ll outline areas our team can help, and what tasks your team, or another outsourced team member, can help you execute your plan.

One time fee: $1,000

Your Ongoing Content Marketing Experience

Which ongoing service is right for you?

Once we complete our comprehensive marketing strategy engagement, we’re ready to work with clients in an ongoing content marketing capacity. Our two service offerings cover both content creation and distribution.

Base Camp: Content Foundations

Our Base Camp service is a foundational content package. This is the perfect service for building a content-focused marketing strategy that prioritizes authenticity and consistency.

With unique data-gathering forms and a team of ghostwriters who specialize in matching the voice of different brands, we’re here to deliver high-quality, custom content that converts.

Our content strategy team meets with you quarterly to assess

  • Google Analytics,
  • Discuss your content calendar
  • Coach you and your team on how to incorporate your custom content into the rest of your marketing strategy.

This is an end-to-end content service for firm owners who are ready to build a strong marketing foundation for their businesses.

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Summit: Elevated Content Marketing Experience

Take your content marketing to new heights with our Summit package. This holistic service sharpens your marketing strategy, creation, and implementation to put you on the path to reach your goals. Our Summit package is designed to help you achieve your biggest content marketing goals. The Perfectly Planned Content team will help you both create high quality content, and distribute that content to your audience through email and organic social media marketing.

Our mission is to help you ensure that every element of your digital presence and content marketing strategy are aligned and working toward your business goals.

“Summit” includes everything that Base Camp clients receive, plus:

  • Assistance with website management and copy updates
  • Help setting up landing pages for lead generation purposes
  • Newsletter creation and email marketing campaign
  • Social media management and custom graphics for sharing and engaging with your audience
  • Digital event strategy and set up
  • Coordination and management of your other digital marketing partners (ex: PR, ad agency, web development team, etc.)

Let’s take a look at a break down of our ongoing services:

Which ongoing service is best for your business? Check out each package in more detail.

What’s Included Base Camp: Content Foundations: Summit: Your Elevated Content Marketing Experience:
Content marketing calendar management and keyword/topic strategy
2 custom blog articles written per month with our time-tested data gathering process (750-1000 words)
Custom title graphics for blog articles
Embedded graphics within blogs (as needed)
Quarterly consulting calls to review analytics and touch base on strategy
Quarterly analytics reporting to track KPIs and measure progress
Annual content marketing strategy revisit and audit
1 email campaign (ex: newsletter) written and scheduled in your email marketing system
Ongoing website management and assistance with small updates
Organic management of LinkedIn and Facebook channels through our scheduling software (averaging 2 posts/week)
Custom, branded social media graphics (4/month)
Google notification set up to check for media mentions and syndicated content for sharing
Consulting for targeted email and/or social media campaigns
Coordination and management of other delegated marketing partners
Digital event set up and promotion (quarterly max)
Optional video editing and YouTube management *ask about pricing

Ready To Get Started?

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