Engagements, Impressions, and Click-Throughs, Oh My: Top Social Media Metrics Explained (And Why They Matter)
Social media is an essential part of a robust content marketing strategy. In 2021, this is a tale as old as time. A cohesive social media marketing strategy increases engagement with your community, contributes to thought-leadership, builds your brand, and nurtures leads. But how can you be intentional about your brand’s social media use, and […]
Writing Wednesday: Is Authenticity A Hoax? How “Getting Real” Can Go So Wrong
Script: Hi, everyone, and welcome to Perfectly Planned Content’s Writing Wednesday video series, where we dive into the power of words and the many ways writing impacts your business. I’m Lauren Keller, Director of Content and Strategy, and I’m thrilled to bring you a monthly video series completely dedicated to the craft of writing. I […]
How To Turn An Interview Into a Compelling Feature Blog Post
You have high-quality content that brings value to your audience, what’s next? Share that content with the world. Your fabulous prose, witty turns of phrase, and compelling connections can do more than rack up SEO bonus points on your website (though that’s good too). Sharing your content invites your current audience, prospects, and centers of […]
5 Impactful Ways to Outsource Your Marketing
This was originally published by Level Best. As a content marketer and marketing coach for financial planners, I get this question a lot — What part of my marketing should I outsource first? In most cases, the business owners I’m talking to don’t like any aspect of DIY-ing their marketing. Or, more accurately, they probably […]
Setting 2021 Intentions
In keeping with tradition, I wanted to kick off 2021 with a post about annual intentions. Each year, I focus on a phrase or word that will guide decisions in both my personal and professional life. I love using this space to share that intention with you, and also to provide an overview of what […]
8 Digital Marketing Trends To Watch In 2021
While much of the business landscape has shifted toward adopting technology in the workplace, the impacts of the coronavirus accelerated that transition, leaving many businesses with the nuanced task of embracing the digital universe in a way like never before. As we all continue to fight the spread of the virus, it’s becoming increasingly clear […]
Is Video Marketing Worth All The Hype?
Video isn’t new technology, but one thing is for sure people don’t like it. How many times have you attended a Zoom meeting only to turn off your video or opt for Facetime audio or delay creating a video of yourself for a marketing campaign? Probably more times than you can count. Even though video […]
When to Use Evergreen v. Timely Content In Your Marketing
This was originally written for and published by Twenty Over Ten. If you’ve spent any time building a content marketing strategy, you likely have heard the term “evergreen content.” Evergreen content is a blog, video, or podcast episode that won’t “age” quickly. In other words, an evergreen marketing strategy means that you’re covering topics that […]
Why Blog Writing Should Be The Cornerstone of Your Marketing Plan
As a content marketer, I’ve gotten this question a lot both from other marketers and clients: Why do you always use blogs as the foundation of your service model? The truth is, blog writing has always been critical to the work I’ve done with clients from the day I started freelancing in 2016. Part of […]
Here’s What You Need To Know About SEO
Search Engine Optimization. SEO is by far the most ambiguous, dynamic, and complex system to hit the digital marketing world. Most marketers can’t (and shouldn’t) have a conversation about copy or content without brining up SEO. It permeates every single aspect of your digital presence and is tough to fully grasp, like an entrance exam […]