About 2020-08-10T14:52:57+00:00

Welcome to Perfectly Planned Content.

We founded Perfectly Planned Content in 2016 because we believed in helping financial planners and business owners master their content marketing. We view content as one of a small business owner’s most important assets. With high-quality content, you’re able to convert your audience into lifelong clients.

Why Content Marketing?

Writing and content marketing is one of the fastest ways to tell your story and create a genuine connection with your audience. By building trust through carefully crafted copywriting, blogs, social media, and email marketing, you’re able to create multiple touch-points that encourage leads to convert.

Not sold on the value of content marketing? Check out these statistics:

  • 47% of internet users read blogs every day
  • 9x more leads were reported when long-form blog content was leveraged
  • Email marketing was the primary lead generation channel for 89% of marketers
  • 91% of consumers want to see authentic content from brands
  • 42% of the population uses social media

Want to know another startling statistic?

The average blog post took over 3 hours to write in a study conducted in 2018.

That’s 3 hours you could be spending with clients, meeting with prospects, or working on your business operation. And that’s just time spent writing blog content!

This is where the Perfectly Planned Content team comes in. Content marketing is our passion, and we’re here to take the most important marketing tasks off your plate to help your business scale and succeed.

Meet Our Founder

Hey, I’m Zoë Meggert. I founded Perfectly Planned Content because I love helping others communicate their value through content marketing.

I believe that content marketing is built on stories – our stories. Throughout my career, I’ve focused on helping businesses communicate their story in a productive way – one that would draw an audience and help them grow their bottom line. Through Perfectly Planned Content, I work to capture my clients’ “why” and tell authentic stories in a voice that’s true to them. This helps them to lay a foundation of trust that leads to long, successful client relationships.

When I’m not working, I’m usually outside. I love hiking, running, campfires, and binge-reading books on my patio. I’m also quite the caffeine enthusiast as a former barista, and firmly believe that there’s nothing better than talking with family and friends over a fresh cup of coffee. My husband, Andrew, and I love traveling and adventuring with our two rescue dogs – Dan and Susan.

Meet The Team

Lauren Keller, Director of Content Writing & Strategy

From a young age, stories illuminated my path–the words came alive in books, writing, and music. Words hold the power to spark emotion, community, and oneness which has inspired my writing for the last 5 years. As a professional writer and content specialist, I bring stories to life in new and interesting ways every day. In everything I do, my goal is to inspire.

Beth Powell, Writer

As a content marketing specialist, my mission is to channel your brand and services into copy that connects emotionally and practically with your audience’s needs. Armed with a strong cup of coffee and a passion for financial wellness, my aim is to connect you with prospective clients committed to better lives through strategic financial planning.

Donelle Kremke, Director of Social Media & Operations

As a social media strategist, I believe social media is the new place for marketing to your audience. With people spending 70% of their time online, it’s where you can best get in front of people you want to work with. Let’s work on connecting with your audience and show them the passion that lead you to start your own business.

Juliyana Straley, Writer

As a marketing enthusiast, Juliyana has a passion for seeing businesses grow and succeed. When she’s not creating content and social media strategies she’s either riding her horse or exploring the streets of Chicago.

Brandon Renfro, Writer

Brandon is an academic and practicing financial planner himself, which gives him a breadth of expertise that is well suited for writing informative articles. When he isn’t writing about Finance, he’s probably reading about it over a cup of coffee. He loves spending time with his wife and kids, often strolling the neighborhood or in their backyard garden.

Claudia Utley, Writer

Claudia Utley has been passionate about personal finance education since she first wrote about retirement planning when working for a Fortune 500 company shortly after college. Sound money management skills are powerful tools to control life’s ups and downs. In her spare time, Claudia enjoys traveling (she’s a native of Germany), ballroom dancing, hiking and baking artisan bread.

Abigail Cubbison, Writer

As a paraplanner with her own business, Abby understands the importance of having savvy marketing that connects your clients to you. Having content that’s equipped with a robust vocabulary and impeccable style unique to your firm is what separates you from your competitor. Adding thoughtful content on your platform is the perfect opportunity for you to make your reader excited about what you have to offer them. When Abby’s not writing, she’s spending time outdoors, working out, making kombucha, and enjoying local outdoor concerts. Abby loves to share her enthusiastic spirit with others to see their business thrive.