Meet The Team

Hey, I’m Zoë Meggert. I founded Perfectly Planned Content because I love helping others communicate their value through content marketing.

I believe that content marketing is built on stories – our stories. Throughout my career, I’ve focused on helping businesses communicate their story in a productive way – one that would draw an audience and help them grow their bottom line. Through Perfectly Planned Content, I work to capture my clients’ “why” and tell authentic stories in a voice that’s true to them. This helps them to lay a foundation of trust that leads to long, successful client relationships.

When I’m not working, I’m usually outside. I love hiking, running, campfires, and binge-reading books on my patio. I’m also quite the caffeine enthusiast, and firmly believe that there’s nothing better than talking with family and friends over a fresh cup of coffee. My husband, Andrew, and I love traveling and adventuring with our twin daughters (Charlotte and Piper), and our two rescue dogs (Dan and Susan).

Lauren Keller, Director of Content Writing & Strategy

From a young age, stories illuminated my path–the words came alive in books, writing, and music. Words hold the power to spark emotion, community, and oneness which has inspired my writing for the last 5 years. As a professional writer and content specialist, I bring stories to life in new and interesting ways every day. In everything I do, my goal is to inspire.

sarah sparks

Sarah Sparks, Executive Assistant

Sarah’s creative outlook and planning background is rooted in her Fine Arts degree from Emporia State University. Her love of coordinating people and tasks led to roles in project management, support, and operations. Sarah brings to the team 15 years of experience in keeping people and projects moving smoothly. Other areas of joy in Sarah’s life include antiquing, art exhibitions or museums, traveling, and cooking for friends and family.

Donelle Kremke, Director of Social Media & Operations

As a social media strategist, I believe social media is the new place for marketing to your audience. With people spending 70% of their time online, it’s where you can best get in front of people you want to work with. Let’s work on connecting with your audience and show them the passion that lead you to start your own business.

Madison Reyolds, Content Marketing Coordinator

Creativity takes courage. I look forward to taking that leap with you! My professional experience stems from higher education, K-12 education, social media marketing, and non-profit event planning. Through these different areas of communication, I’ve learned how to create clear and concise content, while maintaining an engaging, inclusive, and authentic tone.

When I’m not working, you can find me cooking a meal with my fiancé, goofing around with my golden retriever, listening to a true crime podcast, or nose deep in a mystery novel. Being a true Minnesotan, I also enjoy spending time fishing, boating, and relaxing at our family cabin on Lake Vermillion, MN. 

Our Writers

Rachel Hanley, Writer

Rachel is a freelance writer who stumbled into the finance industry years ago and hasn’t looked back since. Her favorite things include plants, sushi, Beyonce, her cats and dog, the beach and reading a good book (order of importance depends on the day). When she’s not writing, Rachel enjoys spending time with family, traveling and cooking with her husband.

Juliyana Straley, Writer

As a marketing enthusiast, Juliyana has a passion for seeing businesses grow and succeed. When she’s not creating content and social media strategies she’s either riding her horse or exploring the streets of Chicago.

Eric Leider, CFP®, RLP®, BFA™, Writer

Eric is a practicing financial life planner and nerd about all things personal finance, fintech, & the emotional side of money. He loves spending most of his free time with his wife, daughter, and son. Any chance that he can get, he prefers to run outdoors or find a pick-up game of basketball. Easily won over by coffee or breakfast burritos!

Brandon Renfro, Writer

Brandon is an academic and practicing financial planner himself, which gives him a breadth of expertise that is well suited for writing informative articles. When he isn’t writing about Finance, he’s probably reading about it over a cup of coffee. He loves spending time with his wife and kids, often strolling the neighborhood or in their backyard garden.

Bailey Wright, Writer

Bailey is a freelance writer who loves cultivating engaging written content to inform and educate. She is also a stay at home mom who loves spending time with her son and husband. When she isn’t creating content, she can be found taking long walks through her neighborhood, reading, and attempting to keep her plants alive.