About

About 2019-09-06T01:43:52+00:00

Welcome to Perfectly Planned Content.

We founded Perfectly Planned Content in 2016 because we believed in helping financial planners and business owners master their content marketing. We view content as one of a small business owner’s most important assets. With high-quality content, you’re able to convert your audience into lifelong clients.

Why Content Marketing?

Writing and content marketing is one of the fastest ways to tell your story and create a genuine connection with your audience. By building trust through carefully crafted copywriting, blogs, social media, and email marketing, you’re able to create multiple touch-points that encourage leads to convert.

Not sold on the value of content marketing? Check out these statistics:

  • 47% of internet users read blogs every day
  • 9x more leads were reported when long-form blog content was leveraged
  • Email marketing was the primary lead generation channel for 89% of marketers
  • 91% of consumers want to see authentic content from brands
  • 42% of the population uses social media

Want to know another startling statistic?

The average blog post took over 3 hours to write in a study conducted in 2018.

That’s 3 hours you could be spending with clients, meeting with prospects, or working on your business operation. And that’s just time spent writing blog content!

This is where the Perfectly Planned Content team comes in. Content marketing is our passion, and we’re here to take the most important marketing tasks off your plate to help your business scale and succeed.

Meet Our Founder

Hey, I’m Zoë Meggert. I founded Perfectly Planned Content because I love helping others communicate their value through content marketing.

I believe that content marketing is built on stories – our stories. Throughout my career, I’ve focused on helping businesses communicate their story in a productive way – one that would draw an audience and help them grow their bottom line. Through Perfectly Planned Content, I work to capture my clients’ “why” and tell authentic stories in a voice that’s true to them. This helps them to lay a foundation of trust that leads to long, successful client relationships.

When I’m not working, I’m usually outside. I love hiking, running, campfires, and binge-reading books on my patio. I’m also quite the caffeine enthusiast as a former barista, and firmly believe that there’s nothing better than talking with family and friends over a fresh cup of coffee. My husband, Andrew, and I love traveling and adventuring with our two rescue dogs – Dan and Susan.

Meet The Team

Lauren Straley

From a young age, stories illuminated my path–the words came alive in books, writing, and music. Words hold the power to spark emotion, community, and oneness which has inspired my writing for the last 5 years. As a professional writer and content specialist, I bring stories to life in new and interesting ways every day. In everything I do, my goal is to inspire.

Donelle Kremke

As a social media strategist, I believe social media is the new place for marketing to your audience. With people spending 70% of their time online, it’s where you can best get in front of people you want to work with. Let’s work on connecting with your audience and show them the passion that lead you to start your own business.