Meet Our Founder

Hey, I’m Zoë Meggert. I founded Perfectly Planned Content because I love helping others communicate their value through content marketing.

I believe that content marketing is built on stories – our stories. Throughout my career, I’ve focused on helping businesses communicate their story in a productive way – one that would draw an audience and help them grow their bottom line. Through Perfectly Planned Content, I work to capture my clients’ “why” and tell authentic stories in a voice that’s true to them. This helps them to lay a foundation of trust that leads to long, successful client relationships.

When I’m not working, I’m usually outside. I love hiking, running, campfires, and binge-reading books on my patio. I’m also quite the caffeine enthusiast, and firmly believe that there’s nothing better than talking with family and friends over a fresh cup of coffee. My husband, Andrew, and I love traveling and adventuring with our twin daughters (Charlotte and Piper), and our two rescue dogs (Dan and Susan).

Meet The Team

Lauren Keller, Director of Content Writing & Strategy

From a young age, stories illuminated my path–the words came alive in books, writing, and music. Words hold the power to spark emotion, community, and oneness which has inspired my writing for the last 5 years. As a professional writer and content specialist, I bring stories to life in new and interesting ways every day. In everything I do, my goal is to inspire.

Brandon Renfro, Writer

Brandon is an academic and practicing financial planner himself, which gives him a breadth of expertise that is well suited for writing informative articles. When he isn’t writing about Finance, he’s probably reading about it over a cup of coffee. He loves spending time with his wife and kids, often strolling the neighborhood or in their backyard garden.

Donelle Kremke, Director of Social Media & Operations

As a social media strategist, I believe social media is the new place for marketing to your audience. With people spending 70% of their time online, it’s where you can best get in front of people you want to work with. Let’s work on connecting with your audience and show them the passion that lead you to start your own business.

Juliyana Straley, Writer

As a marketing enthusiast, Juliyana has a passion for seeing businesses grow and succeed. When she’s not creating content and social media strategies she’s either riding her horse or exploring the streets of Chicago.

Claudia Utley, Writer

Claudia Utley has been passionate about personal finance education since she first wrote about retirement planning when working for a Fortune 500 company shortly after college. Sound money management skills are powerful tools to control life’s ups and downs. In her spare time, Claudia enjoys traveling (she’s a native of Germany), ballroom dancing, hiking and baking artisan bread.

Eric Leider, CFP®, BFA™, Writer

Eric is a practicing financial life planner and nerd about all things personal finance, fintech, & the emotional side of money. He loves spending most of his free time with his wife and daughter. Any chance that he can get, he prefers to run outdoors or find a pick-up game of basketball. Easily won over by coffee or breakfast burritos!

Margaret Wack, Writer

Margaret Wack is a freelance writer and content specialist. Her writing on personal finance has appeared in venues including Money Under 30, MoneyGeek, Bankrate, and more. When she’s not writing, Margaret enjoys curling up with a cup of tea and a good book.