My goal when working with VIP Day clients is to create a unique content marketing strategy that is simple, effective, easy to implement, and plays to their strengths.
Here’s how we accomplish those goals:
The Prep Call
We’ll take an hour before your VIP Day to review your current marketing strategy, pain points, and goals for growth. This is a get-everything-on-the-table call. My goal is to get a clear picture of what you’ve done in the past, what’s worked, what’s flopped, and more. You’ll also fill out an intake form that helps tee up this conversation – so don’t feel like you’ll be put on the spot!
Behind the Scenes
I’ll do a deep dive on the notes from our prep call conversation, and start crafting the framework for your content marketing strategy. Before your Signature VIP Day Experience, I’ll be:
- Checking your Google Analytics
- Auditing social media channels
- Running an SEO report on your website
- Combing through past content
- Analyzing email marketing initiatives
And more. My goal is to leave no stone unturned in creating your custom marketing plan.