Why Perfectly Planned Content?
At Perfectly Planned Content, we go beyond conventional marketing – we immerse ourselves in your business, becoming an integral part of your team.
Our approach centers on the power of story branding, crafting narratives that elevate your brand above the competition. Every marketing strategy we build is meticulously tailored to your unique goals.
We’re not just marketers; we’re educators committed to empowering financial advisors. Your success is our mission, and we’re dedicated to providing the insights and strategies you need to achieve your distinct objectives, whatever they may be.
Who Do We Work With?
We forge enduring partnerships, believing that sustained success is built on trust and collaboration. Our clients value having a team of experts in their corner, and we partner with them for the long haul – with many of our Fractional CMO relationships spanning 5+ years.
What Do We Do?
We’re small but mighty – and we like it that way! We only work with a select number of firms to ensure we’re able to maintain a standard of excellence in our work and to develop deep relationships with our clients.
Fractional CMO
Need a strategic partner? We have you covered. With our Fractional CMO services, you can expect a fully integrated marketing team to build and implement your unique strategy.
PPCourses
Ready to DIY? Our trainings and templates focus on building your unique marketing funnel, upleveling your website copy, kicking off your content journey, and more.
PPC Marketing Minute
Our educational platform is powered by Substack. We cover advisor questions, interview industry experts, and break down your to-do list into manageable steps.
Meet Our Founder
Hey, I’m Zoë Meggert. I founded Perfectly Planned Content because I love helping financial advisors communicate their value and accomplish their goals through strategic marketing.
I believe that content marketing is built on stories – our stories. Throughout my career, I’ve focused on helping businesses communicate their story in a productive way – one that would draw an audience and help them grow their bottom line.
Through Perfectly Planned Content, I work to capture my clients’ “why” and tell authentic stories in a voice that’s true to them. This helps them to lay a foundation of trust that leads to long, successful client relationships.
When I’m not working, I’m usually outside. I love hiking, running, gardening, campfires, and binge-reading books on my patio. I’m also quite a caffeine enthusiast and firmly believe that there’s nothing better than talking with family and friends over a fresh cup of coffee. My husband, Andrew, and I love traveling and adventuring with our twin daughters (Charlotte and Piper), and our two rescue dogs (Dan and Susan).
Meet The Team
Perfectly Planned Content is a boutique content marketing agency based in Cave Springs, Arkansas, but our team is primarily virtual! Our core team comes from a range of industry and educational backgrounds and has come together united by our passion for quality content, as well as educating and serving our clients well. Our team of contract writers is 100% virtual, with a collective 15+ years of experience writing and working in the financial advice space.
Donelle Kremke
Director of Operations
South Lyon, Michigan
Donelle is our operations extraordinaire. From coordinating industry partnerships, to building out strategic systems for PPC and our clients – she’s all about helping us leverage exceptional content to create standout brands. She runs our client social media and email marketing initiatives, and is truly a wealth of knowledge about marketing and the financial services space. Donelle loves traveling the world with her husband, Joel, golfing all the best courses and enjoying the sights. She’s an avid reader, cook, and thrives when she’s cheering on one of her favorite teams – Go Spartans!
Madison Peratalo
Content Marketing Coordinator
Grand Rapids, Minnesota
Creativity takes courage. And Madison looks forward to taking that leap with you! As our Content Marketing Coordinator, Madison is on the front lines of all client communication. She’s your go-to gal if you have a question about your marketing strategy, want to kick off a content initiative, or just want to say “hi”! She loves creating clear and concise content, while maintaining an engaging, inclusive, and authentic tone.
When Madison isn’t working, you can find her cooking a meal with her husband, Jordan, goofing around with her two sweet pups – Cooper and Boogie, listening to a true crime podcast, or nose deep in a mystery novel. Being a true Minnesotan, she also enjoys spending time fishing, boating, and relaxing at her family cabin on Lake Vermillion, MN.
Amanda Igrisan
Project Manager
Canton, Michigan
Project management, much like life, is a delicate balance of expectation, disaster, and the occasional urge to just give up and join a hippie commune. Amanda, however, remains steadfast, wrangling chaos with the practiced hand of someone who’s seen it all… because she kind of has. She navigates shifting deadlines and sudden crises with the same composure one reserves for discovering a mysterious basement door in a scary movie: proceed with caution, expect the worst, and always have an exit strategy (or a solid set of nunchucks).
When not keeping projects from meeting an untimely demise, Amanda enjoys getting lost in the forest (by choice), spending a day elbow-deep in her garden, and indulging in horror films— if only to watch someone else make the mistakes for once.
Elevate Your Content Marketing
We are big believers in providing free education and resources to business owners to help them tackle their content marketing strategy. Start your journey with our FREE annual marketing calendar for financial advisors: