The PPC Content Marketing Minute: Formatting a Blog for SEO and Readability
Welcome to the PPC Content Marketing Minute! Today, we’re talking about how to format a blog post for SEO and readability. For an easy-to-use template, click here.
The PPC Content Marketing Minute: Bottom Up Marketing Funnels In a Recession
Many advisors view their marketing funnel in a very traditional way — awareness and lead generation at the top, conversion at the bottom. They spend their marketing dollars creating content to fill the top of the funnel and play the “volume” game to ultimately get more leads to convert. This is an approach that’s time-tested […]
9 Copy Must-Haves To Make Your Services Page Stand Out From The (Large) Crowd
So far in this copywriting series, I’ve tackled the home page and the about page. Services page, it’s time for your close-up! Even though this video talks about services, many of the tips we’ll review today can also work well for product pages—though the two aren’t always interchangeable. Ready to take your services page copy […]
Automation In Marketing
Marketing To Clients Through Intentional Gifting
Working With a Graphic Designer
Webinar Recording: Outsourcing Your Marketing
Bridging The Gap: The Importance of Creating Quality Content
It was an honor to be featured on Matt Reiner’s Bridging the Gap podcast! Tune in to the full podcast by clicking here.
Practice Management Takeover Tuesday with Zoë Meggert
Writing Wednesday: 7 Mistakes Holding Your “About Page” Back (And What To Do Instead)
Hi, everyone, and welcome to Perfectly Planned Content’s Writing Wednesday video series, where we dive into the power of words and the many ways writing impacts your business. I’m Lauren Keller, Director of Content and Strategy, and I’m thrilled to bring you a video series completely dedicated to the craft of writing. I’m on […]