What’s a Funnel and How Do You Build One?
Marketing funnels can often feel like a buzzword for business owners. It’s something that entrepreneurs talk about – but may or may not fully understand. The truth is that creating
Marketing funnels can often feel like a buzzword for business owners. It’s something that entrepreneurs talk about – but may or may not fully understand. The truth is that creating
This was originally published on Twenty Over Ten’s Market Assist Blog. Are you in a content rut? Too often, I see financial planners and business owners get stuck when it comes to
Too often we think about our reader as an abstract entity— someone who clicks behind a screen. But your readers are real people with hopes, dreams, and desires. They live
I have a big opinion that’s not always a popular one: I firmly believe that new advisors and business owners should try to DIY their marketing – at least through
Do you set New Year’s Resolutions? I do – every year. Honestly, when I look back on my life, I don’t remember a time that I didn’t set resolutions. Even
Have you ever spent a long time looking at a list of flavors at an ice cream store? Walls of frozen sugar in varying colors and endless toppings can leave
This post was originally written for and published on the FPA Practice Management Blog. Toward the end of the year, there’s a lot of buzz about annual marketing goals. I
This post was originally written for and published in the Journal of Financial Planning Practice Management Blog. Many financial planners struggle when it comes to content marketing. The frustrations are
I was one of those kids who snuck a flashlight into my room, waiting patiently for my parents to shut the door until I could dive under my covers to
Content marketing is amazing for many reasons, and as a financial planner it’s especially useful to you. Building an honest brand with bold content marketing strategies helps you to solidify